The Essentials of Media – 101

4 Features That Make A Good Press Release

There are a number of people who feel that press releases do not have as much weight and impact as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.

Number 1. Newsworthy – if you are going to look around, you will find that there are many people writing news that are unworthy releases. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.

Number 2. Informational – initially, people are using press releases in order to popularize their brands. Keep in mind that you if follow this process, you wouldn’t make any progress. Instead, you should make your press release to be informative. If you have introduced new product, then you should tell your readers about it and not just focus on your company. You should talk about statistics and facts as well about the product for journalists to find it interesting, pick it up and then either distribute or publish it.

Number 3. Timely – the release isn’t going to create an impact as what you expect it to if it’s released at the wrong time. Experts actually recommend writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. However, you have to be cautious of the day that you’ll send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.

Number 4. Easy to read – no one is going to read your press release if it’s written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.

So long as press releases meet these 4 features, it can be impactful and effective.